MARKETINGReports
MARKETING · REPORTS
Marketing Reporting
MQL volume, source ROI, campaign performance, funding-signal capture rate, content engagement.
01Recurring Marketing Reports
| Report | Cadence | Owner | Last run |
|---|---|---|---|
Source Attribution · TTM | Weekly · Mon | Marketing Ops | May 06 |
Funding Signal Capture RateNEW | Bi-weekly | Demand Gen | May 01 |
Bond Cycle Watchlist · Q2 2026 | Monthly | Demand Gen | May 03 |
MQL → SQL Conversion Funnel | Weekly | RevOps | May 06 |
Cost-per-MQL by Channel | Monthly | Marketing Ops | May 01 |
Email Sequence Performance | Weekly | Demand Gen | May 06 |
Landing Page Conversion · A/B | Continuous | Marketing Ops | — |
02Campaign + Event
| Report | Cadence | Owner | Last run |
|---|---|---|---|
ASBA 2026 — leads + pipeline attribution | Post-event | Events | Apr 18 |
NIRSA 2026 — booth ROI | Post-event | Events | Mar 09 |
K-12 Bond 2026 sequence — reply / meeting rate | Weekly | Demand Gen | May 06 |
Q2 paid LinkedIn — CPL trend | Bi-weekly | Marketing Ops | Apr 28 |