Lead	Title	Account	Source	Score	Age
Marcus Hill	Athletic Director	Cedar Park ISD	K-12 sequence	92	1h
Dr. Patricia Reyes	Facilities Director	Bay County Schools	ASBA conference	78	5h
Sandra Wu	Parks Director	City of Aurora	Website (RFP guide)	88	14h
Tom Kowalski	AD Assistant	Western Michigan U	AD conference	71	1d
Brenda Calhoun	Athletic Director	Garland ISD	Email seq	95	2d
Aaron Levine	AD	Brentwood Academy	Paid search	42	3d

02Source Attribution · TTM

Last 12 months

Source	MQLs	Attributed	ROI
Outbound (K-12 sequence)	154	$190K	2.8×
Inbound / website	122	$110K	1.9×
ASBA / NIRSA conferences	198	$320K	3.2×
Email campaigns	287	$680K	6.1×
Paid LinkedIn	84	$120K	2.1×
Referral	46	$280K	9.2×

03Active Campaigns

5 running

K-12 Bond 2026 sequenceactive

Email · 47 leads—

ASBA 2026 booth + follow-upcompleted

Event · 89 leadsROI $240k

Year-6 renewal nudgeactive

Email · 12 leads—

Q2 LinkedIn — Athletic Directorsactive

Paid · 28 leadsROI $45k

Field Replacement Guideevergreen

Content · 34 leadsROI $120k

Handoff

Inbound from /app/demand (target accounts, funding signals, replacement timing) → Marketing engages → Qualified leads to /app/sales.